When you sit down in front of the bloob tube to watch your favorite prime time show, reality show or late night talk show how much show are you really seeing? I wondered about that the other day when it seemed the network show had more ads than program. So I checked Media Intelligence for a report since I pride myself in being an intelligent person. I think I found out how dumb I really am.
I got the latest report on the ads per hour and you won’t believe the results. When you sit down to watch a prime time network series you get 21 minutes and 3 seconds of ads on average per hour. If it is a reality show, and many, many are, you get 25 minutes and 6 seconds of ads per hour, and for Late Night with Letterman or Leno you get 35 minutes and 41 seconds of ads per hour. Can you believe that? Actual program content runs from 24 to 39 minutes per hour!
Save time and frustration – turn the TV off!