2009 World Series posts biggest year-to-year growth in history
105TH WORLD SERIES AUDIENCE SUMMARY
The 2009 Fall Classic averaged an 11.7/19 average household rating/share, an average audience of 19.4 million viewers and a 6.2 rating among Adults 18-49, re-establishing itself as a dominant force in prime time. This year’s Series finished up +39% over 2008 Rays-Phillies 8.4/14, and ranks as the highest-rated and most-watched World Series in five years (Red Sox-Cardinals, 15.8/26, 25.4 million viewers in 2004). The +39% increase over last year is the largest single-year ratings increase in the history of the World Series. If we compare the complete 2009 World Series to top-rated season-to-date prime-time shows, the World Series ranks No. 2 in Households and among Adults 18-49.
The 2009 World Series has helped power FOX to a 3.9 rating prime among Adults 18-49 with a commanding +22% lead over second-place CBS (3.2), and establishes a new high as FOX’s biggest season-to-date lead ever in fourth quarter and the biggest for any network in six years.
The World Series also hit five-year highs across every major male and adult demographic. On a year-to-year basis, major demo increases mirrored the overall Household increase. The World Series is up +38% over last year among M18-34 (6.5 vs. 4.7), +37% on M18-49 (7.8 vs. 5.7), +32% in M25-54 (8.7 vs. 6.6), +46% in A18-34 (5.4 vs. 3.7), +41% in A18-49(6.2 vs. 4.4), and +36% in A25-54 (6.8 vs. 5.0). One notable demo that outperformed the overall average was Teens, with Male Teens up +50%over last year (3.9 vs. 2.6) and Total Teens up +53% (2.9 vs. 1.9).