Thursday, March 04, 2010

Save Savannah Guthrie from NBC & MSNBC


Why we must Save Savannah before it is too late.

There are not many reporters out there in the media wonderland whose careers seem worth saving as there are not many reporters left period. Most have chosen to get sucked into the television ratings game and have lost their objectivity as they now play a variety of roles from reporting to speculating to advocating positions to biased news analysis.

Now there is nothing fair and balanced about it and anyone from Fox, MSNBC, CNN or even PBS that claims to be fair and balanced has clearly lost their marbles or ability to tell the truth. The truth is the media business is all about sensationalism, partisanship, making someone look bad or good depending on that person's conformance to the network party line, and even manipulation of truth.

Why the bizarre behavior of cable network and even major media reporters would drive a journalism purist to suicide if they took them seriously. Yet after all the exposure of so called news celebrities it seems as if the people of America have got better things to do. Of course that's not what you would think listening to the ego maniacs on the air pontificating on what you need to believe.

However, facts are facts and these are the facts. On a typical weekday on cable TV news, which includes Fox News, MSNBC, CNN, HTN (CNN Headline News) and CNBC, Fox has the 13 top ranked shows on cable news. In a dismal response by the liberal MSNBC, viewership and target audience numbers are both down from last year with Keith Olbermann, the flagship of MSNBC, losing 29% of average viewers and 43% of the target audience the past year. Perhaps people are tiring of the nonsense.

Base on average number of viewers, the top morning and prime time shows at Fox are O'Rielly 3.5 million viewers, Beck 2.8 million, Hannity at 2.5 million, Baier at 2.5 million and Shep at 2.1 million. At MSNBC Olbermann is 963,000, Maddow 802,000, Matthews 580,000 and Ed at 500,000. Fox and Friends has 1.1 million while The Morning Joe show has 340,000. The news isn't much better off at CNN as the Rick Sanchez and Wolf Shows have lost 52% of their target audience and 43% of average viewership the past year.

So Fox has been increasing while the other networks decreasing. A typical show at Fox gets 4 times the audience of the MSNBC show at the same time. Does that mean America is 4 times more conservative than liberal? What it does mean is that while 20 million or so watch cable news shows every day about 295 million Americans don't so maybe there is hope for America.

Then there is Savannah Guthrie, named NBC White House correspondent not long ago who was recently given a show, The Daily Rundown, by NBC on MSNBC following the Morning Joe Show. It is too bad that MSNBC had already lost a chunk of the morning audience before they gave it to her and that just 340,000 out of 315 million Americans are watching Morning Joe. What kind of promotion is that?

Truth is she was put on MSNBC to increase the ratings at a time when NBC, including MSNBC, was being sold by General Electric to Comcast Cable. What in the world will a profit driven owner like Comcast do with MSNBC? At least GE stood to make millions of dollars off Obama and his Green America programs so they had a reason to take the liberal position and support him.

As Obama collapsed in his ratings this past year so did MSNBC and it was no accident Obama's liberal agenda was not what America wanted or expected to hear from him. Yet he seems oblivious of the polls, the lack of support for his agenda, and the beating liberals are taking in the elections since he was elected. That does not bode well for MSNBC who attached their hopes to a falling star.

Savannah Guthrie has great credentials as a trained journalist and lawyer and has done an exceptional job of avoiding the tendency of NBC reporters to take the liberal slant to everything. You can bet MSNBC will be trying to mold her into one of their liberal mouthpieces like Olbermann, Maddow and Matthews. It could ruin her career.

So I want to start a Save Savannah campaign to get her out of MSNBC and NBC before Comcast takes over the networks. Fair and balanced is a phrase used by all these cable networks but none can really live up to it. She still does. Help Save Savannah before it is too late. Write NBC and MSNBC, and tell them to not make her into a liberal puppet. Better yet, write Savannah and tell her to get out before it is too late.

By the way, to be fair and balanced and fully transparent, let me say the fact she was born and raised in Tucson, Arizona and graduated from the University of Arizona has nothing to do with it. The fact I went to the University of Arizona and played basketball there also has nothing to do with it. The fact I used to go watch Linda Ronstadt sing in Tucson, met Sonny and Cher there, got to sing with the Kingsmen of Louie Louie fame, was a frat brother with Gary Lewis, watched two other fraternity brothers perform on the ABC TV hit show Hootenanny, and dated the Queen of the Rose Bowl parade who was in my class had nothing to do with it.

The fact Arizona is one of my favorite places in the world and I remain close to the Hopi Native Americans of Arizona also has nothing to do with it nor does the fact the Grand Canyon is one of the wonders of the world. Okay, the fact I have worked with the National Park Service exploring ancient and sacred Native American sites, some thousands of years old, also has nothing to do with it.

I admit that riding on horseback four hours up a deserted canyon above the Grand Canyon with Park Service archeologists and my crew to film one of these sites also had nothing to do with it. I mean I had a coyote, the trickster, cross my path and soon after got thrown from my horse, broke three ribs, was hours from medical help so I kept riding and filming for 8 more hours. How could that have anything to do with it?

No bias on my part. In spite of our University of Arizona and Tucson ties I've never met Savannah. But I have seen her work and we need her to report the truth to America about what is happening in our nation's capitol. Not the NBC liberal truth but the honest truth like she does. I say Save Savannah and there is hope for the future.


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