Showing posts with label Nielsen ratings. Show all posts
Showing posts with label Nielsen ratings. Show all posts

Tuesday, February 28, 2012

Danica's Star Power draws 14.24 million on Fox Television

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Being a winner comes in many forms at Daytona 500

So she wrecked three times and finished 38th in the Daytona 500, at least she finished and no wrecks were her fault.  Still her impact was up in the stratosphere in terms of the NASCAR television viewers.


Overall, FOX television averaged an estimated 14.24 million viewers for Monday primetime when the rain delayed Daytona 500 finally got underway, along with an 8.2 rating/12 share.

For comparison, Fox averaged a 5.0 final Nielsen rating and 8.6 million viewers for its 13 Sprint Cup Series telecasts this season, up 4.2 percent and 9.7 percent, respectively, from a 4.8 rating and 7.8 million viewers over 11 races last year.

In other words, 14.24 million tuned in for the Danica Patrick Daytona 500 show, an increase of over 5.6 million viewers from the most recent Fox NASCAR races.


She wasn't the only one making media history at the race.  When the jet fuel explosion brought the race to a standstill on the 160th lap, fellow NASCAR driver Brad Keselowski grabbed his phone and started tweeting on Twitter.  During the delay his eyewitness Tweets helped boost his Twitter following from 65,000 to 200,000 followers.

But that wasn't what made history.  He was the first driver to ever tweet from the race track during a race, even though he was parked on the track waiting for the restart.


His staggering number of followers still left him far behind the new kid on the block, Danica Patrick, who brought over half a million Twitter followers with her to Daytona.
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Monday, November 15, 2010

Palin Power Prevails in Alaska Premiere Record Setter

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Sarah Palin continues her record setting blitz on television as the premiere of her Sarah Palin's Alaska shattered the record for viewers on the TLC cable network with about 5 million viewers for opening night.  For comparison Conan O'Brien pulled about 2.7 million while Jay Leno, on a network, pulled about 3.6 million on the previous Friday night.

This comes on the heels of her election night contribution to Fox News channel which increased ratings 20% over the 2008 election and double the 2006 election as the Fox cable flagship stunned the network giants by beating all three national networks with Fox cable pulling 6.9 million, NBC 6.2 million, CBS 5.8 million and ABC 5.5 million during prime time.

Fox News with Sarah Palin continues to dominate cable news with average prime time viewers at 2.1 million while CNN has 575 thousand, MSNBC 820 thousand, CNBC 188 thousand and HLN 472 thousand.  In all shows Fox continues to pull two or three times more than the nearest competitor.


Of course it took a Palin to beat a Palin as Bristol Palin on Dancing with the Stars drew 20 million viewers in the most recent show just as Sarah Palin predicted.
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Wednesday, September 01, 2010

Rating the News Media - MSNBC Gears Up for Last Hurrah of Progressive Liberals

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One thing is clear in the latest Nielsen Ratings, the public is not being fooled by the news media and I use that term rather loosely when distinguishing between news and opinion shows since it is hard to tell the difference most days.

As we head into the fall television cycle and the upcoming Midterm elections it is hard to tell if the Democrats, incumbents, or media are suffering the most by misreading the mood of the public. Clearly the polls and primary election results demonstrate the Democrats and incumbents are lost in their ivory towers as they are in serious trouble and have no clue why.

This year will be one of lost opportunities for the Democrats and even more so for the progressive liberals. They have thrown away, wasted or blown one of the greatest majorities for an unknown and untested president and his party ever handed to politicians in our history.

Right now Obama and the Democratic majority are on the verge of showing one of the greatest falls from grace ever witnessed in politics. Look for the president's party to lose control and around 55 seats in the House, and maybe 9-10 seats and possibly control of the Senate, just two years after Obama's triumphant coronation as president.

Yet the impact on the progressive liberal media who helped power Obama into office could be even more devastating. For the media have ignored or failed to read the tea leaves to an even greater degree than the Obama, Pelosi and Reid people.


Just look at some of the numbers. In August only one network news anchor gained audience, Diane Sawyer at ABC according to the Nielsen numbers. Sawyer continued to close the gap against NBC while Katie Couric is buried in last place.

When it comes to cable news and/or opinion the stats are staggering. MSNBC is the clear bastion of progressive liberalism. Throughout the year they have continued to add progressive mouthpieces to their program mix while attempting to bolster the sagging numbers of their progressive philosophy. The result has been suicidal.


HNL's non-political Morning Express hosted by Robin Meade has buried the MSNBC far left leaning Morning Joe Show for 17 consecutive months as Robin has driven her ratings up 25%-28% in key demos and leads the Morning Joe show by a stunning 66% for the year to date.


As Joe Scarborough, the MSNBC token Republican on the Morning Joe Show, has drifted farther and farther from the GOP viewpoint the ratings of MSNBC have dropped. Just today Joe justified his MSNBC credentials by being about the only Republican on earth to say the GOP will not win control of the House in the elections. If he keeps it up he will beat out Howard Dean for the next leader of the Democratic National Committee.




Fox News is clobbering MSNBC in every single time slot, generally pulling three to four times higher ratings than MSNBC in daytime and prime time programming. For example, Glenn Beck beats Chris Matthews with over 2.1 million viewers to 464,000 for Matthews, O'Rielly beats Olbermann 2.5 million to 782,000, and Hannity beats Rachel Maddow 1.95 million to 610,000 in late August numbers. Note that Hannity often has Sarah Palin on his program.








Then there is CNN, who claims to be the last truly fair and balanced network. Yet they have Rick Sanchez and his progressive agenda on the Rick's List program and even added the liberal to their prime timeline up where his new show has lost 40% of the audience over the previous year. This past week his prime time show pulled just 92,000 viewers while a CNBC show (financial network) about McDonald's Big Mac pulled 143,000 viewers compared to a couple of million viewers on Fox.


CNN primetime average viewership hit a ten year low of just 486,000 in August while the Total Day viewership average of 381,000 was the fifth time this year it had one of the ten worst viewership months since August of 2000. Even Larry King lost 50% of his audience in just the last year.

So what is the lesson? If the media owners of MSNBC and CNN continue to push the progressive liberal agenda they will continue to alienate the Main Street viewers and may soon find themselves becoming an endangered species like many of the radical causes they advocate. Perhaps they should consider adding a little news content to their programming.

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Tuesday, November 17, 2009

Yankees Boost Series Ratings - Largest Increase in History

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2009 World Series posts biggest year-to-year growth in history

105TH WORLD SERIES AUDIENCE SUMMARY

The 2009 Fall Classic averaged an 11.7/19 average household rating/share, an average audience of 19.4 million viewers and a 6.2 rating among Adults 18-49, re-establishing itself as a dominant force in prime time. This year’s Series finished up +39% over 2008 Rays-Phillies 8.4/14, and ranks as the highest-rated and most-watched World Series in five years (Red Sox-Cardinals, 15.8/26, 25.4 million viewers in 2004). The +39% increase over last year is the largest single-year ratings increase in the history of the World Series. If we compare the complete 2009 World Series to top-rated season-to-date prime-time shows, the World Series ranks No. 2 in Households and among Adults 18-49.

The 2009 World Series has helped power FOX to a 3.9 rating prime among Adults 18-49 with a commanding +22% lead over second-place CBS (3.2), and establishes a new high as FOX’s biggest season-to-date lead ever in fourth quarter and the biggest for any network in six years.

The World Series also hit five-year highs across every major male and adult demographic. On a year-to-year basis, major demo increases mirrored the overall Household increase. The World Series is up +38% over last year among M18-34 (6.5 vs. 4.7), +37% on M18-49 (7.8 vs. 5.7), +32% in M25-54 (8.7 vs. 6.6), +46% in A18-34 (5.4 vs. 3.7), +41% in A18-49(6.2 vs. 4.4), and +36% in A25-54 (6.8 vs. 5.0). One notable demo that outperformed the overall average was Teens, with Male Teens up +50%over last year (3.9 vs. 2.6) and Total Teens up +53% (2.9 vs. 1.9).