When the tide began to turn - When Pro-Choice was hijacked by the "Life What a Beautiful Choice" campaign

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As America closes in on a staggering sixty million deaths from abortion since the passage of Roe versus Wade, there is a nearly silent but stunning shift in the pro-abortion movement, the benchmark of the progressive left and Hollywood celebrity elite.

Life What a Beautiful Choice

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Since abortions hit a peak around 1981 there has been a steady erosion of public support for the Pro-Choice movement and a consistent reduction in abortions with 2016 seeing the fewest abortions, less than a million, since the nearly 1.6 million in 1981.

One of the highlights of my NYC career was working with Phil Dusenberry, Chairman and CEO of BBDO, on a project for the Arthur S. DeMoss Foundation called "Life What a Beautiful Choice."

Phil was an ad genius with his incredible Pepsi campaigns with Michael Jackson, Ray Charles, and even one of the top Super Bowl spots of all time with Cindy Crawford.

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A decade before I worked with Phil on the Ronald Reagan re-election campaign and he brought me in to handle the media planning and buying for the DeMoss effort.  Never has there been a family more involved in crucial social issues than the DeMoss family.

Over the next couple of years millions of dollars a year were spent on this national campaign on nationwide television and extensive tracking polls showed it had one of the most dramatic impacts on those undecided ever recorded, bringing about a shift in public attitudes towards support for the Pro-Life movement.

Life What a Beautiful Choice
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Today, there are sixty percent fewer abortions a year, nearly 700,000 per year, than when we started.  Phil was a genius and one of the most caring people I even knew.  He is sorely missed in the world of advertising and social causes.

Life What a Beautiful Choice
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1/26/2017 9:07  PM

Total Abortions in US Since Roe versus Wade

59,752,093

Total 2016 population of California and New York

58,875,447

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