Mika Brzezinski, the 47
year old teenager whose legs dominate the MSNBC Morning Joe Show, seems to be
moving the show into a family sitcom non-reality show with the ever-increasing
list of family members featured as guests, authors, specialists at about
anything and everything, sort of the Egghead Version of Leave it to Beaver.
There is Mika, her father
Zbignhiew Brzezinski, her mother Emile Benes Brzezinski, her brother Mark
Brzezinski and another brother Ian Brzezinski.
Her chain saw wielding mother, a sculptor, was grand-niece of the second
Czechoslovak president Edvard Bereš. Her
father was national security advisor to President Carter.
Every day another member
of Mika's family has a book being promoted on the Morning Joe Show if they are
not making regular featured guest appearances. Both Mika and co-host Joe Scarborough have
already promoted many of their own books so why not the family as well since it
is free TV time that would add up to tens of thousands of dollars if they paid
for the time like most people would have to in order to promote books.
Of course anyone and
everyone on MSNBC has books to promote including the regular contributors to
Morning Joe and often the self promotion gets more enthusiasm than the news and
views. I mean even Mika's mother with a
chain saw gets a amazing amount of promotions and appearances on the show.
Since Morning Joe and
MSNBC continue to tank in the ratings, with a total daily viewing audience of
less than 300,000 people, maybe they can't afford real reporters and news but
if they are going to spend all their time self-promoting why not just tell the
truth and rename the show the
Morning Joe Show or Mika & Scarborough Nepotism Book Club (MSNBC)?
It used to be that
television shows were not allowed to self-promote book sales by staff members
because it was an unfair business practice and abuse of government licensed
airways. It fell into the category of
corrupt and unethical practices. Guess
those laws don't apply anymore.
.
