Friday, November 21, 2014

MSNBC Deceptive Advertising Campaign

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Fans of the Morning Joe show have seen and heard a new MSNBC self-promotion ad that says the Morning Joe program is the cable news leader because they beat out CNN in ratings for the past five years.


As the liberal network and more liberal program struggle to gain viewers deception does not seem like a good component for their playbook.  Following are the actual rating numbers for yesterday, November 20, and while they did beat out CNN, they forgot to mention that Fox News had over three times as many viewers as MSNBC.


Fox and Friends have clobbered Morning Joe with three times as many viewers for a lot more than five years.  Note to MSNBC, leave the deception to politicians.
    
Live + Same Day Cable News Daily Ratings for Thursday, November 20, 2014

Net
Morning programs (6-9 AM)
P2+
 (000s)
25-54
 (000s)
35-64
(000s)
FOXN
FOX AND FRIENDS
 1,264
 284
 662
CNN
NEW DAY
 325
 100
 192
MSNBC
 382
 96
 172
CNBC
Total Program Combo
 112
 31
 47
HLN
Morning Express W/ MEADE
 197
 70
 85


Nielsen
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