Taylor Swift 2010 Prediction Comes True - Taylor moves to Pop

.

January 6, 2010 I wrote the following article.  Country fans of Swift said it would never happen.  Today it did.  See second article on CMA and Taylor Swift.

Coltons Point Times
January 6, 2010

Taylor Swift carries Country Music industry but may soon be lost to Pop

Carrie Underwood - Yet Another Country Act Like Taylor Swift Lost to Pop?



Country music continued a decline in sales dropping 9% in 2009 although it was not because of Taylor Swift whose Fearless album was the top seller of the year in all categories of music and her millions of sales and sold out tours kept the country music industry from falling flat on it's face.



Like it or not Taylor Swift is a genuine pop star and her sweep of all kinds of awards this year have established that beyond a doubt. But she belongs in the pop world. Her lyrics, music, videos and appearances long ago left country music behind. More important, she made it with the sacrifice and help of her mother, not the production company from American Idol like Carrie Underwood, and all the while Taylor has carefully maintained creative control of her life while Carrie never had creative control.

In fact I was surprised Taylor Swift bought a condo in Nashville and not Los Angeles but with her wealth a second mansion in LA should be just around the corner. She should enjoy and take advantage of her position as the top selling female artist of all genres of music this year. To young Taylor Swift country was a stepping stone, not the end game.



Like a young Olivia Newton John, Taylor's transition from new country artist of the year to pop was lightning quick. As she solidifies her position in the pop world through her media savvy and television show appearances she will take along with her the millions of adoring fans who were new to country music this past year because they were not country fans in the first place but young teens who related to Swift and her saga of a teen's life.



She has a lot in common with her friend Miley Cyrus who is a wannabe fellow Disney protégé like Britney Spears, at least a Britney without all the hang ups, and also a young teen sensation. Country music is not their natural home, lifestyle or future.

Forget their roots, Hollywood has first claim on these rising stars with the combination of a far greater pop fan base, motion picture and television contracts, TV appearances and more money than Midas. It is a pretty irresistible lure for a teen queen and perhaps more so for someone later in their career. In truth they should capture the moment for such a moment may never come again in a lifetime. Celebrity worship in America is a very fickle and overwhelming occupational hazard.



Carrie Underwood is not Swift however. Urban backgrounds and leather outfits do not make one a pop star. Hers will be a more difficult path than that of her younger peers like Taylor and Miley. Underwood could have been a country queen but in the end I fear her country music career will suffer as she continues to push her way into the pop field. None of the ladies mentioned are pure country or even country pop and their fan base has not helped other artists sell records unless they happen to be touring with Taylor Swift.

Yet the country record labels will be betting their futures on finding the next Taylor Swift and more traditional country music will be pushed farther into the background with less opportunities for record deals and less opportunities for older, established artists. We will watch the next five years as country labels chase the dream of the next Taylor Swift and lightning doesn't strike that often. While pop songs and teen stars are pushed on the public the real country writers and artists will once again be shoved into the background with the door slammed shut rather than opened.

The handful of kings and queens of country will still rein supreme but the aspiring country songwriters and artists will have to adopt the pop genre to get a deal and make it on the concert tour. Once again country music seems to be self-destructing in the interest of maintaining formula songs and copycat acts.

Once upon a time country music encompassed a great range of styles and looks. Once upon a time country was the innovative genre in music and country fans embraced a wide diversity of styles and looks but once upon a time seems to be a thing of the past. In the world of today many great older acts will be pushed into early retirement by an industry whose obsession with the dollar will always trump their interest in preserving all that is good about country music.

As for Carrie Underwood, who could be a country artist, her handlers have demonstrated over and over again that the American Idol approach is the only one. How much do they understand the record buying public? Well they have captured some impressive pop sales from Idol but look at the enormous exposure it took to pull it off. Any aspiring artist given a television audience of 20-30 million week after week could sell records.



But do they always know what works? Simon Cowell is the genius behind American Idol and locks up the singers participating with his music company. He then works out deals with record labels to sell the records. Carrie Underwood and Kelly Clarkson are country singers who won American Idol and both are being pushed into the pop fields. Surprised? Don't be. Look at the demographic profile of American Idol, which the New York Times’s Bill Carter described as “a phenomenon built on new artists singing mainly middle-of-the-road pop songs of the ’60s and ’70s.”



Susan Boyle, the frumpy Scottish loser of the British version of American Idol, also controlled by Cowell, came within an eyelash of beating Taylor Swift out for the most album sales of 2009 with her new and first CD, I Dreamed a Dream, shooting past 3 million in sales the first month. Music companies thought it would not succeed because she mixed a variety of pop styles on it and it was primarily marketed as a real CD, the kind you had to buy in stores.

The same American Idol team produced Carrie Underwood's televised holiday special that I watched just before Christmas and it confirmed my belief that yet another young country music artist has been lost to the lurid lure of the pop world joining fellow rising star Taylor Swift.



The special was billed as a holiday feature but there was very little country or holiday in it as far as I could see. The producers chose to have Ms. Underwood start the show by forsaking all that is good about country and appearing in a skin tight leather outfit far more suited to a Las Vegas lounge than a family audience. Even her song, Casanova Cowboy, was far from a holiday offering.

It was the same when Underwood and two friends, all white, pimped the Black groups of the 1960's and sang songs like Leader of The Pack, Will You Still Love Me Tomorrow, and Be My Baby with Kristen Chenoweth and Christina Applegate.



Her pop arrangements along with several others was most certainly intended for the American Idol audience, not CMT, and though she did have Brad Paisley and Dolly Pardon appear, they were almost after thoughts to the pop feel and urban bawdiness projected throughout. They almost seemed uncomfortable being part of the show.

The sexy costumes, staging and songs were far from the country music I grew up listening to and watching, and were augmented by rather stupid skits about Jesus and gays which contributed nothing to the holiday season or Underwood reputation. If it were billed as anything but a family, holiday, country music special it would not matter.

Other skits made Carrie out to be an egotist which hardly seemed to be the Underwood I remembered. Clearly the American Idol crowd who controlled the special and control Underwood have no clue about the value of traditional American music during the holiday season. More clearly, they are trapped in their own egos and developed a script for Underwood that made her seem like a juvenile jerk.

Anyway, it was symptomatic of the perilous future for the country music industry. It was almost as if she was reaching far beyond her comfort zone to try and establish her standing in the Taylor Swift world of pop music, as if saying I belong there and I was first. It hardly seems like the Underwood of the past but it is consistent with the American Idol money machine.

Taylor Swift found her own way to the world of pop with her independence, charisma and hard work. No multi-million audiences every week on American Idol. Carrie Underwood had the audiences and sold out to the show producers and now is being pushed out of country into the more profitable pop world. Time will tell if it is a smart move.

Country music in general, and aspiring country writers and artists in particular will be the ones to really suffer.  They have no where else to go until the Internet takes over the future direction of the country music industry from the ditto record labels.

Article today....

August 20, 2014

Country Music Association Says Goodbye to Taylor Swift

By Antoinette Bueno 22 hours ago

Taylor Swift and The Country Music Association break up.

It was nice knowing you?

When Taylor Swift made it very clear in her Yahoo Live stream Monday that despite her country roots, her fifth album 1989 is her "first documented, official pop album," The Country Music Association responded shortly after with a tweet of their own.

"Good luck on your new venture @taylorswift13! We've LOVED watching you grow! #TaylorSwiftYahoo," the tweet read.

Though presumably because some of her fans took the response as a not-so-subtle dig at the "22" singer, they have since deleted the tweet.

But those following Swift's career have had to see this coming -- the first single from her new album, "Shake It Off," is indeed unabashedly pop, which should come as no surprise given that its produced by Max Martin and Shellback, the team behind the 24-year-old’s other genre-crossing hits "We are Never Ever Getting Back Together" and "I Knew You Were Trouble."

Just last November, The Country Music Association presented Swift with its prestigious Pinnacle Award, given to an artist who has achieved worldwide success and recognition that's unique to country music.

Country legend Garth Brooks was the only other performer to ever win the award.

. 

The Roots of Country Music - Appalachia to Nashville

Most people probably have little understanding of the roots of country music in America because it has always been taken for granted that country is one of the core genres we have always had around. It is known as the heartbeat and soul of America and been around about as long as the Europeans have been here.

Over the years we may have heard country music we liked, some even crossed over to pop and rock charts, and many stars in other genres either started as country music singers or became famous and then cut a country song or album. But do we really know from whence it came?

When English speaking America was first being colonized in the 1600's the coastal areas were settled first, Virginia, Massachusetts and Maryland, all by 1634 and it did not take long for the European immigrants to make their way to the Appalachian Mountains, the Southern Appalachians that is, which included the Blue Ridge Mountain range and Cumberland Plateau. Western Virginia and Eastern Kentucky and Tennessee territories along with pieces of the Carolinas and Georgia made up the region which served as a barrier to westward expansion.

Immigrants came to the area because the coastal regions were already populated and with them came the Old World musical instruments were brought together in barn dances and celebrations by these hardy people settling the region. This was in the days before electricity, before electric guitars and synthesizers

.

The Irish fiddle, German dulcimer, Italian mandolin, Spanish guitar and African banjo were brought to these celebrations and played together in hillbilly jam sessions far from the operas and symphonies of the cities on the east coast. This came to be known as "Old Time" music.

In the 19th century some immigrant groups moved to the Texas area to settle and further integrated the hillbilly sound with Spanish, Mexican and Native American music and large dancehalls were built where the locals could gather and dance to the sounds. This was the final step in the evolution of the roots of Country Music.

Then came the 20th century with cars and roads and radio which brought down the barriers of communication and people from throughout the nation could hear this unique American creation. The first country recording was in 1921 and throughout the 1920's as radio expanded so did the country music.

Country musicians were great innovators ever since mixing the instruments from five counties up in the Appalachians and electricity, recording and touring gave them more and more opportunities to do this. Hillbilly music grew in popularity driven by the Carter Family and Jimmy Rodgers and in 1925 WSM-AM radio in Nashville started the first country music broadcast, on November 28, 1925, when the WSM Barn Dance was first broadcast. In time it would become the Grand Ole Opry under the guidance of people like Roy Acuff.

By the 1930's and Great Depression people were poor and the radio became the primary source of news and entertainment. Soon a fledgling movie industry introduced the Singing cowboys while radio was expanding the barn dances with legendary country shows being broadcast from Chicago to Texas to California. In the 1940's these shows introduced singers like Roy Acuff, Bill Haley, Eddie Arnold and singing cowboys like Gene Autry and Roy Rogers.

Bob Wills and his legendary Texas Playboys was among the innovators of country music when in 1935 he introduced drums to the band, a first, then became the first group with the electric guitar in 1938. Yet it was not until the early 1960's that the steel guitar and drums were fixtures in country bands.

Hillbilly music spawned Hillbilly Boogie by 1939 and a new country genre called Bluegrass emerged with the sound of Bill Monroe, Lester Flatt and Earl Scruggs at the end World War II. By this time country music included Hillbilly, Boogie, Blues, Honky Tonk, Gospel and Rockabilly.

To the rest of the world country music was called Hillbilly until 1944 when the name was changed to Folk and Blues music. By 1949 it was labeled Country or Country Western, the latter referring to the singing cowboys of movies and then television. Honky Tonk saw the rise of Ernest Tubb, Floyd Tillman, the Maddox Brothers and Rose, Lefty Frizell and Hank Williams.

Along came the 1950's and country music changed again as Rockabilly dominated with Elvis Presley, Johnny Cash and Carl Perkins leading the way. From 1955-1960 ABC-TV became the first network with a nationwide country show called the Ozark Jubilee that showcased country stars to the nation. Elvis helped drive the cross-over between Rockabilly and Rock 'n Roll.

Late in the '50's came the Lubbock Sound of Buddy Holly and then there was a country backlash as the industry felt rock 'n roll was to dominate. Ray Price, Marty Robbins and Johnny Horton began to shift the music back to traditional country.

In the early 1960's the Nashville sound became dominant with producers like Chet Atkins, Owen Bradley and Billy Sherrill reviving the genre with legendary singers Patsy Cline, Jim Reeves and Eddy Arnold. Ray Charles introduced Country Soul in 1962 with his release of I Can't Stop Loving You. A new sound in Nashville called Countrypolitan was created featuring the sounds of Tammy Wynette and Charlie Rich. But soon the Nashville sound became stale.

Out west Honky Tonk and Western Swing were merged by Bob Wills and Lefty Frizell to form the Bakersfield Sound. It would encompass the diversity of different styles from Buck Owens, Merle Haggard, Tommy Collins and Wynn Stewart.

In other places like Lubbock, Tulsa and Austin the disappointment with the Nashville Sound and control of the record labels was causing an Outlaw movement. Inspired by the success of The Beatles, Bob Dylan and Rolling Stones in demanding creative control of their music and control of their songs, the Outlaws gravitated to Austin where Waylon Jennings and Willie Nelson became the leaders.

Not only did their music change but their image as well. Gone were the clean cut, clean shaven cowboys of old and in were the long haired radical Outlaws of the future. Jessie Colter, wife of Waylon, was one of the female pioneers while Johnny Cash and Merle Haggard soon joined forces.

With The Beatles astounding success blending rock and pop music Nashville was hungry to tap into the crossover sound needed to reach the mainstream markets. Others, seeking a return to the "old values" of rock 'n roll, created a new genre called Country Rock.

The Byrds, Flying Burrito Brothers, Allman Brothers, Marshall Tucker Band, Poco, Buffalo Springfield and Eagles exploded onto the music scene as Southern Rock and Heartland became new subgenre spin offs. Ever since there has been a tug of war between traditional country and country rock or country pop as stars like Dolly Parton, Rosanne Cash, Linda Ronstadt, Juice Newton, Alabama, Hank Williams, Jr., Brooks and Dunn, Garth Brooks, Dwight Yoakum, Shania Twain, Faith Hill, and Keith Urban helped move country towards rock over the years.

By the mid 1970's Olivia Newton John and John Denver captured the Country Pop crossover market and powered their way to CMA and Grammy Awards with multi million selling hits. Soon a whole new group of country performers would take up the mantle.

George Straight, Alan Jackson, Clint Black, Toby Keith, Reba McEntire, Kenny Chesney, Alison Krauss, Vince Gill and Tim McGraw among others perform the Classic Country style today while the pop crossover comes from new artists like Carrie Underwood from American Idol fame and newest sensation Taylor Swift who have breathed new life into the country music industry.

What is next? Who knows. Still, those who understand that country music is an ever-changing genre that morphs into a variety of styles depending on the needs of the people and the innovation of the artists, must feel good as a broad range of artists currently dominate the radio airwaves and rule the concert circuit.

As the major record labels collapse, the radio stations strangle on their own automated programming and the formula music once again becomes stale we know it is the time when country music always rediscovers itself. Nashville will be a lot better as a result, all country artists will benefit, the public will reap the rewards of new and innovative country music and history will once again record that the American country sound once again became relevant in a time of need and a time of truth.